Boldbobbin LogoBoldbobbin

For shops and dealers that sell embroidery machines

Sell more machines by solving the software problem

You sell embroidery machines, and every sale runs into the same question: what do I need to actually make designs?

The usual answer is a licence for a complicated design suite, sold as an add-on and priced like a second machine. That is the moment a confident buyer turns into someone who wants to go home and think about it.

Many of your customers, and especially the younger generation, are priced out. So they settle for something subpar, or they install a cracked copy from a forum and put their computer and their files at risk. Neither one leaves them happy with the machine you sold them.

Boldbobbin is free, and it is built for embroidery and nothing else. No time limit, no card, no crippled trial. Paying is optional and stays optional until they want the advanced tools, or a commercial licence because they have started selling what they make. And even then it is a reasonable monthly price rather than thousands up front. It runs on Windows and MacOS, and in a browser if they would rather not install anything. So it works with whatever computer they already own.

The software question stops ending conversations and starts closing them. You sell more machines, and your customers leave happy with what they bought, which is what brings them back for thread, hoops and their next upgrade.

Boldbobbin shop flyer

A two-page A4 flyer to print for your shop or studio, or save as a PDF to share. Front and back. Put it next to the machines.

Boldbobbin logo Boldbobbin
boldbobbin.com

What if you could
embroider anything?

Runs on

Windows
macOS
Any browser
iPad

The complete embroidery digitizing workspace for shops, Etsy sellers and independent makers.

The Golden puppy design open in the Boldbobbin editor, in the stitch preview.
1 Designed in Boldbobbin
An embroidery machine stitching the same design onto white fabric in a hoop.
2 On the machine
The finished embroidery in a black frame, standing on a windowsill.
3 Ready to frame or sell

Auto-digitizing

Drop an image. Get a design ready to stitch.

The same puppy as an embroidery design, each colour area filled with rows of stitches.
Flat vector artwork of a golden puppy.
Auto-Trace
The same photograph as embroidery, built from thousands of small wandering stitches.
A photograph of a golden doodle puppy.
Photostitch
The same pixel art stitched as cross-stitch, one thread cross per pixel.
A 64 by 64 pixel-art portrait of a puppy.
Cross-stitch

Advanced auto-digitizing via style transfer

A painted ginger tabby cat in a graduation cap and gown, typing on a laptop.
Your image
The same cat as a 64 by 64 grid of flat-coloured squares.
Pixel art
The same cat drawn in single red outlines.
Line art & Redwork
The same cat redrawn as flat orange, black and white shapes with clean hard edges.
Vector stylization

Hands-on digitizing

Full control, down to the stitch

Want every detail your way? Draw it yourself with intuitive tools in a modern design app.

A photograph of a ginger and white cat sitting upright.
1 Your reference
The same cat traced on the Boldbobbin canvas as embroidery shapes.
2 Traced in Boldbobbin
The finished cat embroidered on cream linen in a white frame.
3 Stitched

Free for yourself. Pro when you sell.

Design for yourself and it stays free, with no time limit. Selling what you make? Pro adds the advanced tools and the licence to sell.

For yourself

Personal

Free forever

For personal, non-commercial use. No credit card.

  • Windows, Mac and browser apps
  • Turn SVG, PDF and Illustrator art into stitches
  • All machine formats
  • Stitch and realistic previews
  • Machine & thread palette setup
  • 6 fonts
  • Save locally, 10 designs in the cloud
  • Community support on Discord
For selling your work

Pro

$25 a month

Or $252 a year, or $1,500 once for life. Excl. tax.

Everything in Personal, plus:

  • Auto-digitizing
  • Photostitch
  • Pixel art editor
  • Lettering editor and font import
  • 10+ special fills
  • Credits for the tools that run on our servers
  • Density analysis
  • Unlimited cloud storage (fair use)
  • Batch export, PDF instructions, video without watermark
  • Commercial-use licence
  • Email support

Running a studio or a shop? Business (3 seats) and Max (10 seats) put everything in Pro on every seat, with one pool of credits and a shared design library.

Scan to try it now

boldbobbin.com

Works in your browser, or download the free desktop app for Windows and Mac. No credit card required.

Join us on Discord

Feedback, help & show-offs

boldbobbin.com discord.gg/wpnXsuxdkK